Marketing Coordinator
International Operations
Benalmadena,
April 8, 2025
SUMMARY
We are recruiting for a Marketing Coordinator to join our diverse and vibrant Hotel Marketing team.
If you are a creative individual with analytical skills and a passion for Marketing & Distribution we’d love to hear from you.
Key objectives for this role include:
• To support the implementation of our hotel marketing plan, resulting in new arrivals and revenues for our European hotel budget.
• Create inspiring Direct Marketing campaigns, including those on our brand websites, email marketing and third party OTA’s distribution channels.
• Work closely with the team to support all Hotel Marketing efforts for our x24 brand properties in Europe.
• Work closely with our third party suppliers to optimise property visibility and content.
• Support the Regional Market Managers identifying new channel distribution opportunities, including the setup & onboarding of new contracts.
• Through effective administration, maximise market share and overall European hotel revenue generation.
ESSENTIAL JOB FUNCTIONS
DIRECT MARKETING
• Build and coordinate inspiring direct marketing campaigns through the brand and sub websites for European Resorts
• Monitor and oversee property campaigns & content on all brand websites for European Resorts
• Coordinate activity through the property management systems, working with E-commerce colleagues
• Coordinate the implementation of Email deployments
• Proactive coordination of all online property content, erratas and policies
• Submitting and following up on creative Workfront project requests
• Liaise with internal and external business partners to maximise direct revenue generation, such as E-commerce or third party agencies
EXISTING THIRD PARTY DISTRIBUTION
• Maintaining and improving content and property listings on third party websites
• Updating all distribution channels with errata notice updates and policies
• Creation of third party offers and promotions e.g. flash deals and OTA discount promotions
• Proactive coordination of property administration such as new project work, general administrative updates or marketing initiatives
• Maximise relationships with third party distribution contacts, including communication through Microsoft Teams, phone, email and face to face
NEW THIRD PARTY DISTRIBUTION
• Setting up content builds for new distribution channels and third party contracts
• Coordinating the build process and implementation of new contracts across all teams within department
• Ownership of project implementation from contract handover stage
• Submitting PCAS forms, finalising contracts with legal, signature and filing
• Setting up accounting suppliers for payments of new contracts
OTHER ADMINISTRATION
• Keeping the channel log document up-to-date at all times
• Keeping all marketing activity documents up-to-date at all times
• Managing stock levels and reproduction of printed collateral including promotional items
• Updating campaign tracking performance figures, reporting and analysis of data
• Updating the marketing costs tracker with actual spend & submitting to accounts
• Keeping all team training manuals up-to-date at all times
• Keeping marketing procedure manuals up-to-date at all times
• Scheduling and attending company webinars for personal development
• Participation in daily team catch-up calls
• Proactive in the personal development planning process each month
• Contribute with effective ROI initiatives to increase overall EU revenue generation
• Attending industry events and trade shows (when required)
• Supporting the Groups Department (where appropriate)
EDUCATION AND EXPERIENCE
• Advanced speaking and writting skills in Spanish and English
• Degree-level education in marketing, business management or similar area preferred, but not essential
• Previous experience of working in a marketing, e-commerce or hotel industry role preferred, but not essential
• Ability to prioritise own workload with a high degree of flexibility
• Strong business and organisational skills
• Strong problem solving through ability to diagnose and implement solutions
• Effective, confident communicator, excellent speaking, reading and writing skills
• Ability to multi-task with a strong eye for detail
• Good understanding of Microsoft Office based applications, excel, word & PowerPoint
• Power BI knowledge preferred, but not essential
• Must be well presented
Required sometimes:
• Attending industry events and trade shows.
• Visiting resorts to identify new marketing opportunities and build commercial relationships